TCGplayer's automatic repricing tool, Mass Price, is only available to Pro Sellers (unlocked at seller level 4), and it costs something real: a Pro Seller pays a 9.25% marketplace fee plus a 2.5% credit card fee, versus 10.75% flat below level 4, which works out to roughly an extra 1% per sale for the privilege. Sellers who use it say the same thing: worth it. TJ from PokePastor TCG, who's sold close to half a million dollars of cards, says he can't remember the last time he manually repriced a single card. Every price is a rule, and the rules run on a schedule.

Set a floor first, before anything else

A floor rule runs last, after every other pricing rule, and guarantees no card on the store ever gets listed below a set minimum, no matter what the market price says. 20 cents is the common number. Some sellers push it to 25, and the lowest floor that gets mentioned as still defensible is 15 cents, anything lower and the order isn't worth packing and shipping once fees are subtracted. Without this rule, a 3-cent common with a small markup can sit on the store at an unlistable price and never sell.

Then tier the markup by price range

Cheap cards need a bigger percentage markup to be worth listing, and expensive cards need a flat dollar amount to cover the fixed cost of shipping. A pricing structure that shows up repeatedly among working sellers looks roughly like this:

  • Under $10

    Market price plus a markup big enough to absorb marketplace fees.

    +15–30%

  • $10 to $30

    Smaller percentage, since the dollar amount is already meaningful.

    +15%

  • $30 to $50

    Smaller still, buyers get more price-sensitive as the number grows.

    +10%

  • Over $50

    Flat dollar add-on, sized to cover a bubble mailer with tracking.

    flat+$6

The Playbook · Pricing Celeste TCG · Miami, FL

The setting that saves the most headaches: "don't undercut the lowest listing"

Mass Price lets a rule define a minimum other than the floor: for example, never price a card below TCGplayer's own lowest listing. Without this, a rule based purely on "market price plus X%" can end up listing a card well above every other seller if the low listing has drifted, or it can undercut everyone by a huge margin if the market price itself is stale. Anchoring the minimum to the actual lowest live listing keeps a card competitively priced without a person checking it.

A separate, lower price for direct buyers

Sellers who run a Pro Seller storefront alongside their marketplace listings often price that storefront a few percent under market, commonly 5%, as a loyalty play: buyers who shop direct pay less, and the seller pays lower fees on that sale too. It's a smaller margin per transaction in exchange for buyers who keep coming back and tend to add more to their cart once they're already on the site.

You don't need Mass Price to start

Below Pro Seller level, pricing has to be done by hand, in a spreadsheet, or through third-party inventory software that has its own repricing tools. It's slower, but it's not a blocker to getting started. Set a floor price on day one regardless of the tool, that single decision matters more than any automation.

Why the floor price matters this much → See scanners & inventory gear →